Hotel Asset Management areas and services

MONITOR THE FINANCIAL PERFORMANCE

  • Review of the current performance of the hotel in comparison with the budget and with the previous year.
  • Supervise the budget approval process.
  • Monitor forecasting, balance sheet and on-the-books businesses.
  • Ensure the right balance of day-to day monitoring and strategic investment advisory.

CAPITAL EXPENDITURE

  • Establish rules on CapEX Process and Projects approval (e.g. obtain multiple bids)
  • Ensure the right balance between R & M versus CapEx
  • Monitor budgeting for CapEx and long term planning.
  • Provide ROI analysis
  • Guarantee full transparency for the owner.

REVENUE MANAGEMENT

  • Unlock access to multi-dimensional internal and benchmark data.
  • Control over rate setting and internet marketing/distribution/social media.
  • Strategic planning, tight supervision of sales and marketing, analysis of market trends, market positioning
  • Secure full control of the PACE, forecasting and budgeting, room type utilization, flow-through by segment, complimentary room nigh report, ge- stats…
  • Control of channel submission, and reservation cost per channel and other hidden costs.
  • Keep track of the hotel’s sales and marketing targets and supervise the activities.

OPERATION REVIEWS

  • Confirm that the owner’s interest has a direct influence on property level operating decisions.
  • Supervise the effectiveness of attracting revenues and cost control.
  • Ensure that the on-going projects are moving along at the property level.
  • Review of external and internal client and staff satisfaction surveys
  • Evaluate key personnel and request hotel corporate support when necessary (e.g. replacing staff, training, S&M initiatives…).
  • Monitor stock level.
  • Certify that the asset is well looked after.

ADVICE OWNERSHIP ON INVESTMENT STRATEGIES

  • Optimization of hotel investment strategies, high and best use.
  • Annual comparison with the initial investment goals.
  • Modeling discounted cash flow analysis, valuations and hold/sale analyses.
  • Value alternative strategies, such as additional investments or expansion.

ADVICE OWNERSHIP ON MANAGEMENT ISSUES

  • Continuous performance supervision and contractual compliance.
  • Establish communication channels between all stakeholders (e.g. owner, operator, executive team, employees, communities).
  • Transparency: good news or bad news, the owner needs to be informed.

MONITOR INVESTMENT COMMUNITY

  • Benchmark study in relation to comparable properties